By the time the New York International Gift Fair closes…I always have a feel for where the economy is going and what is, “Trending” in the Industry. This year is no exception. Happily it seems the economy is doing better. I talked with lots of buyers from all over the country and it seems most had stronger than expected business in the last quarter of 2011. Thus, it made for a good show season with buyers spending in a more confident manner than we have seen in quite a few years.
What’s hot? Retro is in…sort of a nostalgic look back at the sixties in fashion, design etc. The unplugged movement is in full swing as well. Buyers are looking for products that are made by hand. There is an appreciation for quality and the human touch. It is a backlash against our electronic society an attempt for people to connect in a more personal and meaningful way. In addition, people are wanting products made in the USA. People understand the fact that by making products here, we are creating jobs here at home. Hmmmm…all things Studio Daedre is doing!
Studio Daedre's Booth
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About daedre1
Studio Daedre is the result of an inspired woman following her artistic vision.
Daedre, the designer behind Studio Daedre, has always been happiest creating something (drawing, painting, knitting, cooking ... ). In middle school she discovered the medium of linoleum block prints. Soon there after she started designing her own hand carved linoleum print Christmas cards. Little did she know those cards would eventually evolve into her family owned enterprise of clean and sophisticated gift and stationery products.
Daedre began hand printing her own line of linoleum block print cards and stationery products. These linoleum prints have evolved into today's clean and sophisticated designs which offer a wider color palette and allow greater attention to detail, than her original designs. Each of her current designs are hand embellished pieces of art.
What started as a young girl's creative spirit and personal gifts to her friends has developed into a successful family run and operated business. Studio Daedre is committed to producing superior quality products with a unique handmade touch while reducing our environmental footprint. She has been honored multiple times for her creative excellence in the greeting card industry as a Louie Award Finalist.
Daedre currently lives in California with her husband and daughter and is planning to take her products to the next level.
